The January cash splash
West Ham's recruitment will probably keep them up this season but the future looks concerning
West Ham found themselves heading into the WSL winter break only off the bottom of the table because of goal difference. With only one WSL match won this season, it is hardly surprising that they have moved quickly in the January transfer window to bring in reinforcements. But whilst these moves will likely pay off and help keep West Ham up, it shows a continued lack of foresight from the club.
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West Ham have never really embraced the upwardly mobile ideology that other WSL teams have looked to. Sides like Brighton, Tottenham and Aston Villa have had mixed results in their approach to improved WSL success, but they have all made clear attempts over the past couple of years to try and challenge the status quo. How long can a team that seems content with drifting along realistically stay in this league that is constantly pushing the standards?